Keon Coleman has the ideal build for an outside receiver but also for the slot. He has a strong muscular density for his lanky frame, which gives him good power. Keon Coleman lacks top-end speed (4.61 in the combine), but he has quality footwork and good explosiveness for his size. He's not a fluid mover, his hips aren't smooth, and his body control is also fairly average. He's athletically limited, which presents challenges in various aspects of his game.

He manages to generate explosiveness at the line of scrimmage with good acceleration on his initial steps. He has a good range of releases and uses his arms well, but Coleman doesn't have a great ability to create separation. He effectively utilizes his arms and muscular power to create the slight separation needed to compensate for his lack of athleticism. However, his lack of speed, especially on the third level (deep routes), is a problem in this area. His breaks are slow and not decisive, lacking the ability to change directions or utilize a diverse range of technical moves to create separation.

Keon Coleman is a very raw route runner; he doesn't have a developed route tree, doesn't run his routes precisely, and also doesn't utilize tempo effectively in his routes. I find him much better off the line when lined up wide than in-line, but he's even better in the slot, where his abilities shine the most. Against zone coverage, he still has a lot of work to do in terms of intelligence, knowing when and where to settle his route to give his QB a viable option. His off-script creativity also needs improvement, but that comes with a better understanding of the game and positioning himself better on the field in relation to the action.

Coleman has a large catch radius with long arms, capable of making very difficult one-handed or acrobatic catches. However, he has had many problems with drops and questionable ball security, whether in contact or as a runner. His catching technique needs refining, as there are still a lot of body catches when he attacks the middle of the field. Even though he resembles a possession receiver, there is a possibility of gaining yards after the catch against zone coverage due to his muscular strength, although I find that he tends to fall quite easily upon contact.

Coleman isn't a strong asset in run blocking for his team, even though with his physique, arm length, and power, he should be. He does the bare minimum, and several times I've seen him fail to finish his block, allowing the opposing player to tackle the running back when he should have been redirected away from the action. He also gives away a lot of pre-snap information through his body language and in the first few seconds of the play when he sets up his block 8 yards in front of the cornerback. All of these shortcomings are relatively easy to correct.

Keon Coleman is a prospect with impressive highlights but whose overall game is still very raw. He has an intriguing build for the NFL, but his lack of athleticism combined with the fact that he's not a polished route-runner with inconsistent hands is a real issue for considering him a constant threat at the moment. Coleman is a young player who will need development, but as you've often seen here, I buy what I see, not what I hope for, so I evaluate Keon Coleman as a talent for the 4th round.